Fundamental of Market Research

Market Research described as the action of gathering, analysing and interpreting information to help solve marketing challenges. We use market research for a variety of reasons, it helps us make educated decisions for example determining the feasibility of launching a new product before dedicating time and budget into the new venture. Market research is a vital element when developing your marketing strategy. When done correctly it can help to enlighten your marketing activities – such as understanding the requirements of your target audience, helping to understand what key messages you should convey and how to convey them. 

Next, we will tell you the essentials of Market Research in 4 lessons. Stay tuned and enjoy the video.

Don’t forget to write down the key points to recap and learn further.